Thursday, May 25, 2006

inner dork: Keebler

If you're like me, you don't always realize there is a name behind a product. For example, Black & Decker was actually made by two guys named, Black and Decker. Ta Dah! Maybe I'm just slow but that never even occured to me.
So, courtesy of, "So Who the Heck was Oscar Mayer?" by Doug Gelbert (The amount of trivia books and useless fact books I have, I tell ya.) I bring you: Keebler!

Did you know...

Godfrey Keebler opened a small bake shop in Philadelphia in 1853. Around the neighborhood, word got out that Keebler was baking the best cookies and crackers in the area. At the time there was no way to expand a bakery buisness, no matter how good; the available transportation just didn't allow it.
As horses and buggies gave way to automobiles and trucks, fresh baked goods could be delivered in a wider area than the neighborhood; distribution expanded to a regional level. Owners of local bakeries realized that certain advantages, such as purchasing economies and pooled transportation, could be derived by banding together into a business federation.
In 1927, the Keebler family bakery, now passed down from Godfrey, joined a consortium of bakeries to form the United Biscuit Company. (Later to become NABISCO.)The network eventually marketed cookies and crackers in every state east of California under a wider variety of brand names. In 1966, the company decided to operate under a single name. Of all the exisiting names, "Keebler" was judged to be the most sound and memorable. The Keebler elves, created by a Chicago advertising firm in 1968, have made Keebler one of the most recognizable names in America.
Today, Keebler is America's second largest producer of cookies and crackers in bakeries across the country. None, however, operates in Godfrey Keebler's hometown of Philadelphia.

No comments: